Organization: EarthEnable
Location: Nyamata, Rwanda
Eligible Citizenship: Rwanda
Application Code: R02-Nat
Job Function: Database Management / Data Analysis / Statistics, Health Promotion / Education, Strategic Planning / Consulting
Issue Area: Infectious Diseases, Population, Health, and Environment
About
EarthEnable was founded in 2014 with the dream of improving health outcomes through eliminating unsanitary dirt floors. Nearly 80% of Rwandans live on dirt floors, and these floors are a major cause of infectious disease, respiratory illness, malnutrition, and vector-born diseases. EarthEnable provides an affordable alternative to dirt floors: locally sourced, earthen floors that are 75% cheaper than concrete floors. These floors were designed at Stanford University and are waterproof, easy to clean, abrasion-resistant, and modern looking. Since its founding, EarthEnable has built over 24,000 square meters of flooring, serving nearly 1,000 families. Demand for EarthEnable floors continues to grow rapidly and EarthEnable is expanding to other regions of Rwanda, as well as to other countries.
Position Overview
The Business Development Associate, Marketing and Education will focus on enhancing our marketing strategy, particularly through education around the health benefits of EarthEnable floors. As the EarthEnable customers are located almost entirely in rural village areas, the fellow will spend considerable time in the field working directly with customers and the EarthEnable sales force. The role will also require considerable data analysis and strategy work. The fellow will have a great opportunity to shape the way we market and sell our product at a time when EarthEnable is expanding and changing rapidly. S/he will report to the senior customer engagement manager and the marketing manager. Because we are a small and very flat team, there will also be considerable opportunities to collaborate with people from across all EarthEnable teams, as well as with the CEO and other senior management.
Responsibilities
- Sales/Marketing Analysis and Strategy Development: The fellow will work on developing our short and long term sales and marketing strategy in cooperation with our team. This will include supporting market research to learn about customer insights, analyzing data, and researching best practices from other companies selling health products. It will include frequent interviews with customers, data analysis, and brainstorming sessions with other members of the team. The sales and marketing strategy will include a significant emphasis on increasing health education, and spreading knowledge of the health benefits of EarthEnable floors.
- Strategy Implementation and Sales Team Management: The fellow will work with our on-the-ground sales team to help roll out our marketing and sales strategy. This will include running trainings for the sales team, managing their daily schedules, and assisting in sales team recruitment.
Desired Skills and Experience
Items indicated with an asterisk (*) are required- Bachelor’s degree*
- Grit, resourcefulness and creative problem solving*
- Exceptional people skills
- Strong technology skills, including knowledge of Microsoft Word, Excel, Google Docs, and Dropbox
- Data analysis and statistics experience, particularly using Microsoft Excel
- Design experience and a background in design thinking
- Excellent attention to detail, commitment to excellence, and outstanding work ethic
- Positive attitude, sense of humor, entrepreneurial spirit, and willingness/curiosity to learn new things
Fellowship Logistics
During the fellowship year, all fellows are provided with:
- A living stipend of $650/month
- Housing and utilities
- Health insurance
- A professional development grant of $600
- An award of $1500 upon successful completion of the fellowship year
- Travel costs covered to and from placement site, training and retreats
*Note: The living stipend and the completion award may be paid out in USD or local currency, as determined by the placement organization.
Living and Working in Rwanda: Fellows are provided with housing and utilities during the fellowship year. Housing arrangements vary based on the placement organization and location within the country and are subject to change. All housing will meet GHC safety standards. Fellows at EarthEnable will be housed in company housing near our offices in Nyamata, a peri-urban center in Rwanda.