Communications Manager

Terms of Reference for Communications Manager

JOB DESCRIPTION

Position: Communications Manager

Reporting to: Deputy Director – Brand.

Manager of: Communications and Events Coordinator

Location: Kigali, Rwanda

BACKGROUND

About Girl Effect Rwanda (GER)

Girl Effect Rwanda’s mission is to enable all of Rwanda’s one million adolescent girls (aged 10-19) to fulfil their potential. We work across four areas: partnering with leaders to deliver for girls; developing innovations in girl programming; working through our brand platform Ni Nyampinga to inspire and enable girls; and generating girl-led insights and evidence. Our work aims to encourage investments that will benefit Rwandan girls – in systems, culture, government and industry. These investments will realise Rwanda's Vision 2020.

About our branded media platform, Ni Nyampinga

Ni Nyampinga (the beautiful girl inside and out, who makes good decisions) is Rwanda’s first youth brand, aimed at inspiring and enabling Rwandan girls. The brand embraces the values and richness of Rwandese culture and the content is designed to inspire self-belief as well as provide practical and enabling information that can be used every day in girl’s lives.

Launched by Girl Effect Rwanda in 2011, Ni Nyampinga currently consists of a quarterly magazine and weekly radio show that is by girls for girls and reaches a national audience. Today, over half of all girls in Rwanda have read our quarterly magazine or listened to the weekly radio shows and over 40% of their parents and brothers join them.

RESPONSIBILITIES

As the Communications Manager, you will be expected to ensure that all communications activities are in line with the overall brand strategy to transform the lives of girls. You will have strategic oversight of, as well as responsibility for, the following areas of work:

Girl Effect Rwanda core communications and events

• You will be responsible for the strategy and implementation of Girl Effect’s communications with Government, donors and partner organisations.
• You will develop and maintain Girl Effect’s core communications tools, including fact sheets, key messages, talking points, and briefings.
• You will support the organisation and its key partners to speak with one voice about Girl Effect and Ni Nyampinga.
• You will play a leading role in shaping and delivering events and managing high-level visits.
• You will be responsible for ensuring internal communications within Girl Effect Rwanda and Girl Effect London to keep the organisation informed on relevant news and development coming out of Rwanda

Overseeing all communications for the Ni Nyampinga brand

• Working closely with the brand and global communications teams, you will oversee all communications activity for Ni Nyampinga, Girl Effect’s flagship youth brand that is working to empower and enable girls across Rwanda
• You will work with others to design and deliver positive PR moments for the brand, including a calendar of brand events, with the objective of inspiring Rwandan girls and increasing the reach and impact of the Ni Nyampinga brand
• You will work closely with the Strategy and Evidence teams to ensure that we continually tell the story of what we are learning from Ni Nyampinga project and the impact it’s having on girls’ lives.

Powerful storytelling

Using powerful stories to deliver real change for girls is the central role of the communications team. You will oversee, manage and create content for Girl Effect and Ni Nyampinga media platforms.

• You will work closely with our global communications team, to make sure that girls’ voices are heard and amplified, both in Rwanda and around the world, through the powerful content you create across a range of communications products and channels.
• You will also maintain and develop relationships with members of the Rwandan and international media and be proactive about creating media opportunities to help further the reach and impact of the Ni Nyampinga brand
• You will ensure that all content produced by the team or contractors adheres to Ni Nyampinga’s editorial guidelines and the Girls Safeguarding policy.

Management and leadership

• You will be a strong leader within the Girl Effect team with direct line-management responsibility for the Communications and Events Co-ordinator.
• You will lead and manage the communications team, comprising staff and significant agency support.
• You will develop team members’ communications skills through regular meetings, training and support – particularly around storytelling
• You will provide effective and accurate management of the communications budget, and oversee contracting and procurement processes to ensure best value for money for communications support.
• You will help develop a great working culture across the organisation

SKILLS AND EXPERIENCE

Essential

• 6-10+ years professional experience in high profile communications or public relations roles (ideally for international organisations, media organisations, international comms agencies and/or youth brands)
• Excellent written and spoken English required
• Significant experience in delivering influencer and audience facing events for a youth brand
• Proven experience of communications strategy development and implementation for organisations and projects.
• A strong background in powerful storytelling. You should be able to demonstrate a clear understanding of what makes a good story and give examples of your previous work (print, film or otherwise) that has led to positive change.
• Creativity: you should be buzzing with creative ideas and enthusiasm for delivering powerful content that fits with the work of Girl Effect
• Knowledge of themedia landscape
• Thorough understanding of the needs of different media and communication tools for digital, print and broadcast
• Management skills including strategic planning, budgeting, and developing creative solutions
• Ability to work within different cultural practices and customs
• Experience in managing content production, especially film and production - working closely with creative partners
• Ability to manage multiple projects and conflicting priorities

Desirable

• Strong skills in photography and film-making/ producing (DSLR camera, FCP editing) are highly desirable. You will be expected to commission and/or create multi-media material for all our media platforms on a regular basis. You will also supervise the production of content from other team members.
• Resilience: this is a demanding job where you will be required to oversee lots of projects at the same time as well as travelling regularly for fieldwork in rural areas.
• Experience of managing others and getting the best out of people.
• Experience of living and working in a developing country.
• Knowledge of Kinyarwanda and/or French desirable but not essential
• Knowledge of Rwandan media landscape

Salary

A competitive salary will be offered to the right candidate, along with 22 days' annual leave.

HOW TO APPLY:

To apply

Follow the link below to apply http://girleffect-jobs.org/vacancies/257/GIRLEFFECT/communications_manager/

Closing date for application: January 6, 2017