Job no: 494108
Work type: Fixed Term Staff
Location: Switzerland
Categories: Alliances and Resource Mobilization, Communication / External Relations, Private Fundraising and Partnerships, P-4, UN and Multilateral Affairs
Work type: Fixed Term Staff
Location: Switzerland
Categories: Alliances and Resource Mobilization, Communication / External Relations, Private Fundraising and Partnerships, P-4, UN and Multilateral Affairs
If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.
For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
Purpose of the Position
The position of Fundraising Manager: Engagement will focus on strategically maximizing available opportunities to acquire new and retain existing donors to UNICEF by replicating good practice and harnessing opportunities for innovation. The Fundraising Manager: Engagement will be responsible for identifying, planning, managing, developing and delivering world class materials to support priority UNICEF fundraising channels, while working together with an integrated team of managers, fundraising specialists and National Committee and Country Offices to lead best practice sharing and replication.
Key Expected Results
Optimizing the recruitment of new donors is vitally important to maximizing Regular Resources (RR) income and is done by creating engaging donor content that influences the balance between the volumes that each acquisition channel or technique can deliver and reducing the average Cost-per-Acquisition for each channel.
Key Accountabilities and Duties & Tasks
Manage the Engagement Team:
Oversees all aspects of acquisition and retention content management and work plans, including the work of external consultants, marketing/fundraising agencies and editing companies. Overall Responsible for quality assurance and consistency of fundraising content.
Lead the team in providing effective fundraising content, stories and images to National Committees and country offices, corporate partners and major donors, to build the loyalty and satisfaction of UNICEF donors.
Lead on the development of engagement strategy:
Work with the Private Sector Fundraising unit, regional teams (Relationship teams, Regional Support Centers) and country teams (National Committees and country offices) to develop strategies, implement work plans and optimize private sector donor engagement in lead income streams.
Make recommendations on conceptual development of fundraising content for UNICEF's 5 priority income streams, and lead the planning, sourcing and development of material of quality and relevance to fundraisers. And, since Pledge fundraising is UNICEF's single largest income stream for private individuals, the planning and execution of leading edge engagement material is vital to maximizing this income and insuring the efficient use of millions of dollars of investments.
Work with the UNICEF Goodwill Ambassador Team to develop engagement strategies that support fundraising priorities
Provide cutting edge donor engagement content:
Provide guidance and leadership in Direct Response Television (DRTV) Fundraising, by filming on location, writing human interest stories, taking photographs and editing videos with a view to testing, analyzing and refreshing centrally produced videos on an on-going basis to continually quality control and validate the creative proposition, while improving the return on investment.
Ensure the consistent supply of quality materials to SupportUNICEF.org
Ensure emergency preparedness plans are in place and provide leadership and coverage during sudden onset emergencies, ensuring the timely collection and distribution of images, stories, DRTV and appeals to make UNICEF number one in emergencies
Liaise with Department of Communication (DOC), National Committees, Country Offices and relevant partners to source and produce content of exceptional quality
Focus on new acquisition channels, the use of new technologies and in upstream fundraising
Identify opportunities to advance and increase donor engagement initiatives:
Work within the calendar of communications to identify periods and drive the creation of donor acquisition and retention content to focal points in UNICEF National Committees and Country Office
Promote and create an enabling environment for the dynamic sharing of all engagement related best practice from the UNICEF network, including regularly presenting at skill shares, the UNICEF Private Sector Forum and in Webinars
Qualifications of Successful Candidate
Advanced university degree in Marketing, Communications, the Humanities, Fundraising, Business Administrations, Social Sciences, International Relations or the equivalent. A first level university degree, with a combination of relevant academic qualifications and ten (10) years of relevant experience may be accepted in lieu of the advanced university degree.
Minimum of eight (8) years of professional work experience in creating actionable fundraising content in a fast-paced charity environment.
Demonstrated experience managing and motivating a team.
Hands-on technical expertise in a multi-channel campaign environment that includes e-appeals, direct mail, DRTV, videos, human interest stories, online and social media.
Professional work experience in creating engaging content for fundraising in a charity environment or advertising agency is desirable.
Fluency in English (written & verbal) is required. Knowledge of an additional UN Language (Arabic, Chinese, French, Russian, Spanish) is considered an asset.
Working knowledge of languages spoken in UNICEF NatCom countries would be an asset.
Minimum of eight (8) years of professional work experience in creating actionable fundraising content in a fast-paced charity environment.
Demonstrated experience managing and motivating a team.
Hands-on technical expertise in a multi-channel campaign environment that includes e-appeals, direct mail, DRTV, videos, human interest stories, online and social media.
Professional work experience in creating engaging content for fundraising in a charity environment or advertising agency is desirable.
Fluency in English (written & verbal) is required. Knowledge of an additional UN Language (Arabic, Chinese, French, Russian, Spanish) is considered an asset.
Working knowledge of languages spoken in UNICEF NatCom countries would be an asset.
Competencies of Successful Candidate
Core Values
Commitment
Diversity and Inclusion
Integrity
Core competencies
Diversity and Inclusion
Integrity
Core competencies
Communication - Level III
Working with People - Level III
Drive for Results - Level III
Working with People - Level III
Drive for Results - Level III
Functional Competencies
Applying technical expertise - Level II
Creating and innovating - Level III
Entrepreneurial thinking - Level II
Planning and organizing - Level II
Relating and networking - Level II
Creating and innovating - Level III
Entrepreneurial thinking - Level II
Planning and organizing - Level II
Relating and networking - Level II
To view our competency framework, please click here:http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf
HOW TO APPLY:
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.
Advertised: 22 Feb 2016 W. Europe Standard Time
Applications close: 07 Mar 2016 W. Europe Standard Time
Applications close: 07 Mar 2016 W. Europe Standard Time
