Marie Stopes International Oganisation Nigeria (MSION) is a results-orientated non-Governmental organisation that believes that women and men have the right to choose when they have children. MSION is part of Marie Stopes International Global Partnership which operates in 43 countries and is one of the largest non-Governmental provider of family planning in the world.
Working with Government of Nigeria and in partnership with other organisations, MSION provides family planning and other reproductive healthcare services to underserved communities. Our goal is to improve access to family planning and related reproductive health services enabling individuals to have children by choice not chance. Sustainability rests in the delivery of commercially viable and funded work linked to national policy priorities.
About our team
MSION currently has a team of over 150 staff which is set to rise to over 200 by end of 2016. All Marie Stopes staff share the same values, namely: mission driven, customer focused, results oriented, pioneering, sustainable and people-centred
About this role
This role is part of the Programmes Operations Team responsible for the leadership of all demand creation activities across the programme. Working closely with R, M&E, Programme Managers and Channel Leads and reporting to the Operations Director, the SBCC Advisor analyses the behaviour of MSION’s existing and potential clients and develops cost effective strategies and action plans to ensure value for money on all demand creation activities through the network of MSION CMMOs and partners.
The post holder is required to demonstrate: initiative; energy; persistence; results orientation; drive; integrity and discretion; enthusiasm; and commitment to personal development in the excellent delivery of work against these responsibilities.
Job Title:
Location: Abuja Nigeria
Reporting to: Operations Director
Duration of contract: 2 years
Probationary period: 6 months
Key duties in relation to the responsibilities: Leading the development of Demand Creation Strategies
Designing and delivering effective training to staff and partners
Development of effective marketing materials that provide excellent information in an appropriate format, promoting the brand and boosting client numbers
Designing and delivering effective training to staff and partners
Development of effective marketing materials that provide excellent information in an appropriate format, promoting the brand and boosting client numbers
Clear communication to the whole team on progress against strategy and lessons learned.
- Leading the development of Demand Creation Strategies
Activities include
• Articulate a clear demand generation strategy specific for each channels.
• Clear on going analysis of our market, by segment, location, accessibility etc
• Coordinate and Support all CMMOs activities across the programme
• Wide reading of any research that will inform targeting for demand creation – highlight key points across the CMMO network
• Networking regularly for information with CMMOs on activities, levels of success etc • Establishment of Demand Creation KPIs in relation to programme Strategy • Matrix exchange with line management for strategic learning re ROI
- Designing and delivering effective training to staff and partners
Activities include:
• Training assessments conducted in line with DC strategy and staff and partner surveys • Trainings developed and packaged for on-line, face to face and other skills development outcomes • Development of technical guidelines for the design, implementation and evaluation of behavioural interventions
3. Development of effective marketing materials that provide excellent information in an appropriate format, promoting the brand and boosting client numbers**
Activities include:
• Materials developed and tested
• Different platforms (print, social media, website, spoken word, media campaigns etc) tested for ROI and impact
• Field work to test and study • Partnerships with local organisations for demand creation • Visibility compliance all projects
- Clear communication to the whole team on progress against strategy and lessons learned
Activities include:
• Monthly Demand Creation bulletin, sharing ideas, success stories, failures and learning from across the programme Be a focal point for all client communications and seek out new ways to actively provide clients and potential clients with new information
• Design campaigns to operate within an allocated project budget and monitor costs to ensure expenditure remains within budget
• Learn from and share best practices and innovations with other development partners
• Creating robust referral mechanisms to MSN’s service delivery points
• Implementing media campaigns use a broad range of electronic and media channels
Knowledge, Skills and Behaviours
Qualifications, Capabilities/Skills and Experience
· Degree in relevant field or equivalent experience
· Technical expertise in the area of demand creation/marketing
· Excellent knowledge of a range of media (web, social, print) for information and demand creation
· Knowledge of social marketing, reproductive health, maternal, HIV and/or child health preferred
Skills/Experience
· Strategic analysis and planning skills
· Research and review
· Excellent communication skills for developing a network of staff and partners involved in Demand Creation
· Demonstrated technical expertise developing designing and running training
· Experience of DfiD, USAID, Gates funded projects, including working in a diverse team environment preferred
· Familiarity with the different cultural, social and religious identities in Nigeria, international health, development issues and the international donor community
· Experience logical frameworks, behaviour change models, marketing planning and program management tools preferred
· Ability to work effectively in partnership with a variety of audiences and organizations especially CBOs
· Fluency in spoken and written English, and pidgin
· Practical experience and willingness to travel to low-income and/or rural community mobilization.
· Experience in managing volunteers and team members, including recruitment, training and support.
· Sensitive to issues of participation and preferably with knowledge of participatory approaches.
· Excellent writing, organizational, teamwork and multitasking capabilities, presentation and interpersonal communication skills preferred
· Good people and communication abilities including training and facilitation skills.
Behaviours
Initiative: Thinking ahead and taking action to make the most of opportunities by finding the optimum solution
Innovative: Thinking creatively so that ideas generated create a positive outcome
Effective Communication: Communicating through active listening and good questioning techniques, using appropriate body language, ensuring information is clear and concise.
Team Player: Working as part of a team by being supportive, flexible and showing respect for each other
Responsive Being responsive to changing priorities and demands
Working Efficiently: Planning, prioritising and organising work to ensure work is accurate and deadlines are met
Sharing Information: Sharing information and knowledge whilst maintaining confidentiality
Focus on Learning: Taking responsibility for keeping knowledge and skills updated and for seeking opportunities to develop further
Commitment: Awareness and understanding of goals, vision and values and how your role impacts on this and going the extra mile to meet role requirements
Driven: Drive and determination to deliver results
Regular reporting will indicate ability to conceive, design and deliver on results
Accountable: Taking responsibility for appropriate decisions that you make, and the actions and behaviour you demonstrate
Embracing Change: Openness to embracing change within the organization and being able to adjust plans/activities accordingly
HOW TO APPLY:
Interested candidates should apply by email with CV and suitability statement as a single attachment tocareer@mariestopes.org.ng not later than Tuesday 8th March 2016. MSION is an equal opportunities employer and is committed to achieving gender balance within the organization. Female candidates are encouraged to apply. The subject of the email should be the POSITION TITLE/LOCATION and theCV/Suitability statement should be saved in the applicant’s full name. Only shortlisted candidates will be contacted.
