Trade marketing Representative - Daloa

Job number	5365BR
Job title	Trade marketing Representative - Daloa
Location/City	Abidjan
Appointment type	Permanent
Job purpose and key deliverables	Life of a BAT TMR: The jobholder is a member of the Trade Marketing & Distribution department, which is responsible for the development and implementation of the route to market strategy. This includes the management of product availability, visibility, volume, margin, quality and customer pricing. Daily you will be involved in the identification of new opportunities and the initiation, development and deployment of trade programmes because the trade group is essentially commercially driven and customer led Key Accountabilities Business:   Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan/Cycle instructions  Negotiate retail touchpoints (i.e. positioning, visibility, investment) based on communication strategy following guidelines set by the TM&D Manager  Develop and adhere to a well-defined work programme and route plan as agreed with the TM&D Manager     Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g., RQI) and customer price of products are achieved for the territory  Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide  Provide data and maintain accurate records on competitor’s moves and sales and distribution performance in order to guarantee that TM&D Manager & Market Manager are fully informed at all times  Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets  Monitor brand’s performance in the outlets (BAT’s, Competitors’ & Others’)  Gather/ provide ideas on how to develop retail touchpoints Identify and seek advantage for the business in new situation Challenge the status quo.   People: Consistently communicate the marketing objectives throughout the distributor team to ensure proper alignment and line of sight with overall objectives  Support DSS representatives to achieve high performance by establishing a constructive feedback process  Train customers if necessary, providing required materials and instructions  Develop close working relationships with others TMRs, the Distributor’s team & all trade partners
Essential requirements	Basic first degree from a reputable university in anyfield  1-3 years experience in trade and functional knowledge & skills in trade marketing, customer engagement brand and trade programmes deployment   Good Managerial & Interpersonal Skills  Knowledge in developing and maintaining relationships with clients, external suppliers and commercial partners  Good Selling Negotiation and influencing skills
Desirable requirements	Basic understanding of Sales volume, Market share and Brand portfolio financials (e.g., P&L, margin)
Working at BAT	British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace. Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands. If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
Employing company	British American Tobacco Nigeria (BATN)
Removal Date	20-Oct-2014