BASIC FUNCTION
Support outreach and impact goals for Foreign Policy (FP) centers and initiatives through the development and execution of digital and social media strategies, and coordination of the publication process.
EDUCATION/EXPERIENCE REQUIREMENTS
Bachelor’s degree in digital media and marketing, communications, or related field (media, technology, etc.) required. Minimum three years of relevant experience in digital media and marketing, and/or social media strategy. Must have experience developing, writing, or editing content for online platforms. Must have experience directly managing social media accounts, particularly Twitter. Must have proven record of maintaining a web presence by building, maintaining and engaging active web-based/social media audiences to meet outreach and impact goals; and a proven record of accomplishment in use of digital marketing and social media platforms to promote individual content and overall organization. Must be authorized to work for any employer in the U.S.
KNOWLEDGE REQUIREMENTS
Must have familiarity and ease with latest digital platforms and analytics tools; proficiency in HTML, web and social media analytics tools, Photoshop, and contact management platforms; solid understanding of digital and social media marketing, online news platforms, and contact database management. Complete proficiency in spoken and written English required; additional language skills helpful. Background in and understanding of international relations or foreign policy helpful. Excellent work ethic required; plus ability to work independently and as part of a team; and initiative, reliability, and strong detail orientation.
PRINCIPAL DUTIES AND RESPONSIBILITIES
30% Social Media Management
Serves as the primary coordinator of the Brookings FP Twitter account (@BrookingsFP):
- Regularly drafts and sends tweets promoting Brookings FP content, and works with scholars and staff for creative content ideas;
- Monitors mentions of Brookings FP, develops and implements strategies to join Twitter conversations where appropriate;
- Promotes and live tweets Brookings FP events;
- Reports on account growth and engagement; and provides recommendations on how to optimize the account accordingly.
- Collaborates with staff in COMM to promote Brookings FP content over main Institution social channels such as Facebook, Twitter and Instagram.
- Collaborates with COMM to ensure that all FP scholars are using social media as much as possible to maximize the impact of their work.
- Regularly drafts and sends tweets promoting Brookings FP content, and works with scholars and staff for creative content ideas;
- Monitors mentions of Brookings FP, develops and implements strategies to join Twitter conversations where appropriate;
- Promotes and live tweets Brookings FP events;
- Reports on account growth and engagement; and provides recommendations on how to optimize the account accordingly.
- Collaborates with staff in COMM to promote Brookings FP content over main Institution social channels such as Facebook, Twitter and Instagram.
- Collaborates with COMM to ensure that all FP scholars are using social media as much as possible to maximize the impact of their work.
30% Digital Media and Communications Coordination
Coordination and Outreach
- Works closely with the FP Communications Director and the Brookings Office of Communications (COMM) to maintain Brookings’ standards for program publications, webpages, and social media content.
- Responsible for outreach to online news organizations, reporters, and relevant bloggers; assists in the promotion of publications and events to web-based news outlets and journalists.
Works with research assistants, scholars, and project managers to present FP program content in a timely and effective manner; collaborates with other multimedia and social media coordinators across the organization, including in COMM, Brookings Press, and other research programs; maintains, develops, and uses contact database system; trains new FP staff on the use and potential of the program’s database and e-mail marketing system.
Supports FP Communications Director with overall media outreach.
- Works closely with the FP Communications Director and the Brookings Office of Communications (COMM) to maintain Brookings’ standards for program publications, webpages, and social media content.
- Responsible for outreach to online news organizations, reporters, and relevant bloggers; assists in the promotion of publications and events to web-based news outlets and journalists.
Works with research assistants, scholars, and project managers to present FP program content in a timely and effective manner; collaborates with other multimedia and social media coordinators across the organization, including in COMM, Brookings Press, and other research programs; maintains, develops, and uses contact database system; trains new FP staff on the use and potential of the program’s database and e-mail marketing system.
Supports FP Communications Director with overall media outreach.
Content
- Works with the FP Communications Director and FP staff to assemble, write and edit content for a variety of platforms; writes, edits, and proofreads promotional content.
- Assists the FP Communications Director with the writing and production of printed materials as needed.
- Works with the FP Communications Director and FP staff to assemble, write and edit content for a variety of platforms; writes, edits, and proofreads promotional content.
- Assists the FP Communications Director with the writing and production of printed materials as needed.
Publications
- Assists FP Communications Director with publication production process for timely delivery of research papers, policy briefs, and other printed materials.
- Assists FP Communications Director with publication production process for timely delivery of research papers, policy briefs, and other printed materials.
20% E-mail Marketing
- Serve as the primary coordinator of the FP e-mail marking program. Work with the FP and COMM teams to develop e-mail and newsletter strategies to grow readership.
- Coordinate e-mail calendars in consultation with FP and COMM teams.
- Work with FP scholars and staff to determine appropriate e-mail content.
- Draft, edit, format and send e-mails from an enterprise-level e-mail marketing tool.
- Monitor performance and optimize strategy based on data-based insights.
- Coordinate e-mail calendars in consultation with FP and COMM teams.
- Work with FP scholars and staff to determine appropriate e-mail content.
- Draft, edit, format and send e-mails from an enterprise-level e-mail marketing tool.
- Monitor performance and optimize strategy based on data-based insights.
20% Digital Strategy Development
Strategy
- Creatively strategizes ways to generate multimedia content and exploit new media platforms to advance the FP program’s outreach and impact goals; responsible for increasing the program’s digital audience engagement on an ongoing basis.
- Works with FP Communications Director and the central Brookings Office of Communications (COMM) to develop digital marketing and social media strategies and content on an ongoing basis.
- Develops strategies for promoting FP’s research, reports, and events throughout the year; works with FP Communications Director and center staff to develop multimedia content and strategies to promote special program initiatives (book launches, U.S.-based and international conferences, major research releases, etc.). Further, works in coordination with COMM staff to execute multimedia, digital marketing, and email campaign strategies.
- Works closely with COMM’s analytics team to assess the success of email marketing campaigns and social media initiatives; works with FP’s centers and initiatives on developing and maintaining contact databases to insure the effectiveness of email outreach efforts.
- Creatively strategizes ways to generate multimedia content and exploit new media platforms to advance the FP program’s outreach and impact goals; responsible for increasing the program’s digital audience engagement on an ongoing basis.
- Works with FP Communications Director and the central Brookings Office of Communications (COMM) to develop digital marketing and social media strategies and content on an ongoing basis.
- Develops strategies for promoting FP’s research, reports, and events throughout the year; works with FP Communications Director and center staff to develop multimedia content and strategies to promote special program initiatives (book launches, U.S.-based and international conferences, major research releases, etc.). Further, works in coordination with COMM staff to execute multimedia, digital marketing, and email campaign strategies.
- Works closely with COMM’s analytics team to assess the success of email marketing campaigns and social media initiatives; works with FP’s centers and initiatives on developing and maintaining contact databases to insure the effectiveness of email outreach efforts.
Trends and Technology
- Stays current on new media developments and, in collaboration with the FP Communications Director, advises FP scholars and staff on the best ways to exploit these platforms to promote the scholars’ work activities.
- In coordination with COMM, stays current on digital marketing platforms, such as Google AdWords; monitors new media trends and utilizes current best practices to grow online audiences.
- Integrates photography, video, audio, and graphics into online communication strategies; works with COMM’s video production and digital designers to generate engaging content for social media platforms and the Brookings website; coordinates live Tweeting of FP public events; works with COMM to promote webcasts prior to events and then promoting video (clips or full content) after the event is over.
- Works with COMM to develop video content for use on social media and on the Brookings website.
- Stays current on new media developments and, in collaboration with the FP Communications Director, advises FP scholars and staff on the best ways to exploit these platforms to promote the scholars’ work activities.
- In coordination with COMM, stays current on digital marketing platforms, such as Google AdWords; monitors new media trends and utilizes current best practices to grow online audiences.
- Integrates photography, video, audio, and graphics into online communication strategies; works with COMM’s video production and digital designers to generate engaging content for social media platforms and the Brookings website; coordinates live Tweeting of FP public events; works with COMM to promote webcasts prior to events and then promoting video (clips or full content) after the event is over.
- Works with COMM to develop video content for use on social media and on the Brookings website.
Only applicants meeting minimum qualifications for the position will be considered. Successful completion of a background investigation is required for employment in this position. Brookings welcomes resumes from all qualified applicants, particularly women and minorities. No phone calls and no employment agencies please.
